5 Types of Social Posts You Should Be Sharing Weekly to Stay Top-of-Mind

In today’s crowded digital marketplace, staying top-of-mind with your audience requires more than just sporadic social media activity. Consistent, value-driven content is essential to engage followers, build trust, and drive meaningful interactions. By diversifying your weekly social media strategy, you ensure that your brand remains relevant, recognizable, and relatable.

Here are five essential types of social posts you should be sharing every week to maintain visibility and keep your audience engaged.

1. Educational Content: Share Value That Solves a Problem

Educational posts help position your brand as a thought leader in your industry. By offering tips, tutorials, how-tos, or industry insights, you’re not only giving your audience useful information but also showing that you understand their needs and challenges.

Examples:

● A carousel post on "5 Ways to Improve Your LinkedIn Profile"

● A quick video tutorial on using your product

● A blog snippet discussing industry trends with a link to the full article

Why it works: Educational content builds credibility and encourages shares, saving your followers time and effort by curating information they need.

2. Behind-the-Scenes Content: Humanize Your Brand

Behind-the-scenes (BTS) content brings authenticity and transparency to your social media presence. It reveals the people, processes, and culture behind your brand, creating stronger emotional connections.

Examples:

● Office culture snapshots

● Day-in-the-life videos of team members

● A look at how products are made or services are delivered

Why it works: People connect with people. Showing the human side of your business enhances trust and relatability.

3. Engagement-Oriented Posts: Spark Conversations

The goal of engagement posts is to start a conversation. These posts encourage likes, comments, shares, and clicks, helping increase your visibility through social algorithms.

Examples:

● Polls and surveys

● Fill-in-the-blank or "caption this" challenges

● Asking for opinions on a hot topic in your niche

Why it works: Social media platforms reward engagement. The more people interact with your post, the more it gets seen, keeping your brand top-of-mind.

4. User-Generated Content (UGC) and Testimonials: Leverage Social Proof

Social proof is a powerful tool in marketing. Sharing content created by your customers or featuring their testimonials reinforces credibility and satisfaction with your product or service.

Examples:

● Reposting a customer photo or review

● Video testimonials

● User-created tutorials or product reviews

Why it works: Prospects trust real customer experiences more than brand-generated content. UGC fosters community and amplifies reach through shared networks.

5. Promotional Content: Drive Conversions Without Overselling

While overly salesy content can alienate audiences, tactful promotional posts can drive conversions and keep followers informed about your latest offerings.

Examples:

● Announcements of new products or features

● Time-sensitive discounts or offers

● A spotlight on a popular service or product

Why it works: Strategically placed promotional posts remind followers of your value proposition and move them down the sales funnel.

Conclusion

Consistency and variety are the cornerstones of an effective social media strategy. By incorporating these five types of posts—educational, behind-the-scenes, engagement-oriented, user-generated content, and promotional—you create a well-rounded content calendar that keeps your brand front and center in your audience’s minds. The key is balance: aim to inform, engage, and convert without overwhelming or under-delivering.

Start planning your week with these post types, and watch how your online presence grows more dynamic and memorable.